An article that I was reading about best practices for running retargeting campaigns highlighted 6 tips for optimization. While I completely agree with the suggestions in the article, what made me really stop and think were the overarching benefits of retargeting that were presented in the introduction.
Organizations using retargeting are:
- Seeing increases in click-through rates
- Realizing cost savings because CPMs are lower compared to traditional display methods
- Enhancing SEO and PPC efforts because retargeting encourages return site visits from users generated via those methods
Are you noticing any of these benefits at your institution?
Are you seeing any other benefits of retargeting not listed above?